Certifications

AI and Digital Marketing Trends

In this course, marketing and social media expert Martin Waxman explores the tools and techniques that marketers are using to reach their customers. Find out what's new, how it will affect your business, and what other companies are doing to adapt. Explore topics including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. This course provides important insights into the world of marketing and how you can leverage marketing trends to help make your business more successful.

Social Media Marketing Foundations

In this course, marketing consultant Brian Honigman guides you through what you need to know. Learn how to develop a plan to guide your social media activities. Find out how to use reporting to better direct future social media activities and demonstrate your results to stakeholders. Explore the value of crafting personas, choosing the right social networks, and publishing engaging social content. Discover ways social media can help you interact with customers. Go over how to foster social media partnerships and set up successful creator campaigns. Plus, learn how to experiment with social media to stand out consistently.

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