Newsletters Are Dead, Said No One Ever.

“Newsletters? People are still writing newsletters?” you might be wondering. People are not only writing newsletters; people are READING newsletters. I can tell you that because my open and click-through rates are consistently high.

There are many benefits to newsletters. Here are some great ones listed by Forbes (2024):

1. A Loyal Community

2. More Opportunities to Personalize Content

3. Top-Of-Mind Awareness With Consumers

4. Establishment Of Your Own Audience

5. Brand Recognition

6. Consistent Communication With Warm Prospects

7. Increased Customer Engagement

8. Value-Added Self-Promotion

9. Valuable Data to Analyze

10. Unique Value Proposition Reinforcement

11. A List of People Who Like Your Company

12. A Trusting, Engaged Subscriber Audience

13. Excellent Positioning Capabilities

14. Media Placement Amplification

It seems like a pretty exhaustive list, doesn’t it? And yet I can also add one of the biggest benefits - writing newsletters is INEXPENSIVE!

Personally, what I think the best thing about newsletters is it’s a less formal way of interacting with your audience. You can infuse humor where you might not do so on web pages, etc. As my boss once said to me when I first started my current position as Senior Writer for Sport & Story, “I never thought I’d have a sports writer use Marie Kondo in a subject line, and yet, you somehow made it work.”

See what I’m saying?

Reach out. I’m happy to help.